What specifies the unique garment or fashion accessory? What fulfils the need for significance, emotions and social interaction?

Creativity and sustainability in life is the key driver for awmak, a fashion project on a quest for: The awesome make of a …


The intention is to change the dimension and become more than a just design philosophy: The concept should place a dual focus on the commodity and the service. The product should be created by integrating product life-cycle strategies in the design concept – to build a product for the product-service system.

In the intersection of design, technology & culture it means to produce a wearable item or object that is innovative and commits to a sustainable, holistic vision, where any resource is questioned in regard to necessity for creation and its economical and ecological balance.