Work Experience

Panalpina World Transport DWC LLC, Dubai (United Arab Emirates)

Logistics Industry
Nov 2010 – Oct 2015

”The Panalpina Group is one of the world’s leading providers of Supply Chain Solutions. The company combines its core products of Air Freight, Ocean Freight and Logistics to deliver globally integrated, tailor-made end-to-end solutions. The Panalpina Group operates a global network with some 500 offices in more than 70 countries, and it works with partner companies in a further 90 countries”.

Sales Management: Analyzed business needs of FMCG and Fashion Retail clients in the GCC. Actively built a solid client base aligned with organizational strategies by applying a consultative sales methodology. Managed customer’s expectations successfully by providing very detailed proposals involving core functions and supporting experts such as Procurement, Tender, QHSE and Customs Department. Clients among others: Christian Dior Couture, Fendi, L’Oreal, Adidas, Al Boom Marine, Retail Corp/ Marka Retail, Chalhoub Group, PepsiCo, Reckitt Benckiser, P&G Prestige, Stanley Black & Decker.

Project Management: Directed the implementation of End-2-End logistics services from initiating to closing process group. Translated and broke down SOWs involving Product Managers, Operations and IT. Reviewed contracts involving Legal and Finance teams. Executed the project integration by coordinating and communicating effectively with all stakeholders (formal and informal) using the available tools and by creating SOP/ SLAs. Closed projects with approval by functional manager. Intangible benefits: Improved customer experience continuously by meeting project objectives and by regularly conducting formal performance review meetings with sturdy agenda follow up (MoM).

Commercial achievement: Annual business objectives consistently met from 2011 to 2015 with focus on direct-to-market logistics solutions. FY 2014 annual result: Gross profit >CHF 540K, transported volume of >5’000 TEUs, >1’000cbm LCL, >880 tons Air Freight.

Coaching: Shared Industry Vertical specific know-how with allocated Customer Service Representative. Conducted sales process and Excel training to 3 Sales Support staff. Go-to-person for CRM matters.


DIM Schweiz GmbH – DBA Group, Zurich (Switzerland)

Fashion Industry
Sep 2008 – Oct 2010

“The DBA Group is a market leader in the design, manufacture and distribution of branded intimate apparel. Among the world-renowned brands are DIM, Playtex, Lovable, NurDie, Abanderado and Wonderbra and formerly Chantal Thomass. The group has a strong presence in France, Germany, Italy, Spain, the United Kingdom, South Africa, Belgium, and Emerging Markets“.

Merchandising: Aligned and implemented the Marketing strategy of 2 brands (DIM, Chantal Thomass) for the Swiss target market. Selected product ranges for 3 divisions (intimates, nightwear, beachwear) based on profound research, budget, product and VM availability. Established a comprehensive retail price architecture across brand divisions and product categories. Intangible benefits: Improved brand perception by conducting appealing product presentations and sales trainings in German and French. Coordinated trade shows with the PR agency.

Planning: Reported Annual and Promotional Plan per division and brand to the Country Management. Reported Open-To-Buy Plan (SKU level) based on 5 key accounts (Jelmoli, Globus, Manor, Migros, Coop) to the Central Planning Department. Orchestrated the execution of the Promotional Plan at >100 touch points across 4 merchandising channels (department stores, hypermarkets, value chains and boutiques).

Commercial Achievements: Increased success of promotional sales by +30% vs. previous year with hypermarket channels (Migros, Coop) as well the customer conversion rate through retail loyalty programs. Increased purchase orders by creating sales catalogues, press clippings and visuals in line with the brand standards. Annual retail sales in 2010 (YTD) >CHF 8 mio.

Coaching: Trained 1 Trade Marketing Assistant on the Job during 2010.


Image Wear AG, Zurich (Switzerland)

Manufacturing Industry
Jun 2007 – Aug 2008

“Image Wear is a leader in quality and design of corporate clothing for corporations, hotels and service industries. Image Wear offers full service solutions from product development to european wide logistics of uniforms / corporate clothing concepts. The client portfolio includes top Swiss banks, top private airlines and top 5-star hotels, hospitals, casinos and general companies all over Europe”.

Purchasing: Planned fabric & trimming demand, negotiated with existing vendors Optimized raw material inventory by achieving Just-In-Time delivery through persistent communication. Reduced the total delivery time of color swatches to a possible minimum. Managed upstream supply chain for customized uniforms.


Student / Part-time, Berlin (Germany)

Retail Industry (mainly)
Oct 1998 – May 2007

Retail Sales Assistant at Staff Solutions GmbH for leading department stores (KaDeWe, Galleries Lafayette, Peek & Cloppenburg, Galleria Kaufhof) • Tutor at HTW University (Sampling Room) • Retail Sales Assistant at Anson’s Herrenhaus & Co. KG • Retail Sales Assistant at Kookai Just in Time Fashion GmbH • Retail Sales Assistant at Tchibo GmbH •  Project Management Assistant at Agit Event Marketing GmbH